What Really Causes Split Ends?
Plus, the biotech way to smooth and prevent them—from the inside out.
What Is Hair Elasticity + Why Does It Matter?
Plus, the biotech-backed way to maintain yours from the inside out.
The Science of Repairing Frizz, Dullness, Breakage + Split Ends from the Inside Out
Stop covering up hair concerns—repair and prevent them from within.
Why Natural Ingredients Aren’t Necessarily Better for You (or the Planet)
The truth behind natural hair beauty products + how synthetic biology creates safer, more effective, more sustainable solutions.
The Exciting Science Behind AirWash™
How genome mapping helped us reinvent dry shampoo that’s vegan, cruelty-free + environmentally friendly.contributors
Karl Schmieder
Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...
Heleen Kibbelaar
Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....
Aura Friedman
You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...
Christine Thompson
As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...
Esther Olu
Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...
