Her name is Alix Earle and she’s here for the shoot.

What’ll happen when she shows up to the K18 offices with greasy, smoky, smelly hair?

AirWash™ dry shampoo takes Alix Earle from a hot mess to starting fresh. Formulated with K18-patented odorBIND™ + translucent microbeads (made from minerals—not plastics,) AirWash™ is scientifically proven to recognize, suspend, and eliminate odors + sponge up excess oil without white cast or starchy buildup. This reinvention of dry shampoo gives Alix day 1 hair on contact* so she can go 3 days longer in between washes*—even on 4-day unwashed hair.

Watch Alix step into the future of clean—powered by biotech—with AirWash™.