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What Are Fusion Proteins?

And how K18 uses them to create never-before-seen benefits optimized for your hair’s biology. Read More

Welcome to fusion protein 101, where we’ll explain this exciting biotechnology and how we use it to deliver the future of haircare. In short, fusion proteins are combinations of different proteins that create new molecules with new functionality that can provide benefits not achievable by the individual proteins.

But let’s back up for a second: have you ever been to a fusion restaurant? 

“Fusion” cuisine is created by combining the culinary traditions of different regions or cultures. Combining these distinct flavor profiles creates novel, unique dining experiences.

What if we told you that you can create the same novel experience with biology by combining elements from different proteins to create new, high-performance ingredients?


meet fusion proteins

Just like different types of food are combined to create new flavor profiles at a fusion restaurant, fusion proteins are combinations of two or more different proteins to create new hybrid proteins with specific, novel functionalities. 

What Are Fusion Proteins?

Scientists create these fusion proteins using synthetic biology to combine different genes, sequences of DNA that contain the information needed to code for specific biological traits. The fusion genes are inserted into microorganisms like bacteria or yeast, where they produce the fusion protein

Fusion proteins are commonly used in the pharmaceutical industry and are now being used in beauty too. These hybrid proteins provide exciting new drug treatments or novel cosmetic benefits that can solve previously unaddressed problems with biology.

fusion proteins in healthcare

Scientists are producing fusion proteins to create new medicines. Mixing and matching the functionalities of different proteins allows drug developers to better target drugs to specific sites or cells in the body or to extend the duration of their therapeutic effects.

For example, antibodies (the proteins your body uses to fight off infection) have been combined with other proteins to create fusion proteins that better target treatments to the source of disease or damage.

Fusion proteins are also emerging as ingredients that offer new ways to address your beauty needs in a way that’s optimized for your biology. Fusion proteins are being used in beauty to create new ingredients with novel functionalities.

how K18 uses fusion proteins

Our new AirWash™ dry shampoo uses fusion protein technology to remove unwanted hair odor. But how? We created a fusion protein that combines keratin-binding segments with the functionality of an odorant-binding protein inspired by nature to enable better interaction with hair. Together, these proteins deliver long-lasting odor protection optimized for your hair’s biology.

What Are Fusion Proteins?

In beauty, combining the functionalities of different proteins offers bioscientists the opportunity to design new ingredients that work with your biology, offering better performance and biological compatibility

K18 is proud to be the first to bring this novel technology to market, providing novel benefits for hair that have not previously been achieved through conventional technology.

Experience the difference this innovative approach to formulation makes for results with our new Airwash™ dry shampoo that recognizes, traps, and eliminates odors for up to 3 days.*

*k18hairpro.com/disclaimers 

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Pro Distribution Partners

Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Paramount Beauty Supply
USA
Salon Services Pro
USA
Salon Service Group
USA
Salonwax Pro
USA
Premier Beauty Supply
USA
Launching Soon
Ozdare - Australia
AU
 
Launching Soon
American Crew Ltd. - New Zealand
NZ
 
Launching Soon
PlayGround - Hong Kong
HK
 
Launching Soon
Session Map - Sweden
SE
 
Launching Soon
Cyprus
CY
 
Launching Soon
Belgium
BE
 
Coming Early 2021
Canada
CA
 
Coming Early 2021
Czech Republic
CZ
 
Coming Early 2021
Finland
FI
 
Coming Early 2021
France
FR
 
Coming Early 2021
Germany
DE
 
Coming Early 2021
Ireland
IR
 
Coming Early 2021
Italy
IT
 
Coming Early 2021
Netherlands
NL
 
Coming Early 2021
Norway
NO
 
Coming Early 2021
Singapore
SG
 
Coming Early 2021
Taiwan
TW
 
Coming Early 2021
UK
UK
 
Coming Early 2021
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