Celebrity colorist Jack Martin’s favorite way to create bouncy hair for every client—in the chair and at home
Want to make every client’s voluminous hair dreams come true both in and out of the salon, while also driving your retail sales? Enter: AstroLift™ reparative volume spray.
“What I love about AstroLift™ the most is that it’s very lightweight,” says celebrity colorist + K18 ambassador, Jack Martin. “It dries quickly and gives that beautiful volume, without the feeling of stickiness.”
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inner repair meets outer volume
AstroLift™ isn’t your typical volume spray that adds crunchy texture to hair’s surface and calls it a day. It’s powered by the patented K18PEPTIDE™ to target a cause of volume loss deep inside hair—damage—that especially impacts fine, fragile, aging, and breakage-prone hair types.
While a blowout can create instant volume and texturizers can add physical oomph to individual strands, damage from heat styling can lead to limp hair down the line and topical coatings can leave a sticky, stiff, or crunchy feeling.
Buildable, lightweight AstroLift™ is designed to deliver 2.5x more all-over volume*, and adds volume with or without heat styling. Plus, it helps address hair damage.
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“Blow drying with products that coat the hair, are sticky or stiff, or create a lot of friction on the hair, can increase mechanical forces and abrade the cuticle making hair both look thinner due to protein loss,” explains Fraser Bell, Head of Advanced Research at K18 Hair.
“High heat used in styling damages the hair surface and the cortex, making fine or fragile hair susceptible to breakage,” Bell adds. “Heat damages hair by breaking down the polypeptide chains within the structure, but it's these keratin chains that K18PEPTIDE™ clicks into and repairs, helping restore elasticity and strength.”
AstroLift™ targets inner damage with K18PEPTIDE™ while delivering outer volume with a hair fiber volumizing blend that helps increase hair’s diameter upon application. This creates hair that looks and feels fuller from roots to ends.
The best part? This touchable, natural bounce lasts for up to 2 days* for all hair types.
how to use AstroLift™ in every service
Okay, so you’re ready to send your clients’ hair into orbit with AstroLift™? Here’s how to use this product in every service:
Start with removing buildup and heavy metals with K18 detox shampoo to set them up for maximum repair results. Towel dry.
Use step one of K18REPAIR™—pro mist—to reverse existing damage and fortify hair pre-service. Wait four minutes.
Perform desired salon service.
Use step two of K18REPAIR™—pro mask—to reverse damage from lightener, color + chemical services, and heat*. Wait four minutes.
Now time for AstroLift™! Shake well, hold the bottle 4-6 inches from hair and spray on the roots and the length of the hair. Don’t be afraid of spraying too much—this formula creates moveable, touchable volume. Blow dry and, if desired, use AstroLift™ again once the hair is completely dry for additional volume.
Clients will want to replicate this touchable, natural volume themselves—and you can help them by sending them home with their very own AstroLift™.
how to sell AstroLift™ to every client
While using this formula in your service, explain how this multitasking product helps repair inner damage while adding buildable, lightweight outer volume for all hair types.
key selling points:
weightlessly lifts every hair type
repairs inner damage + adds outer volume
clinically proven to deliver 2.5x more all-over volume*
creates blowout-worthy bounce with or without heat
touchable volume lasts for up to 2 days*
humidity resistant
no sticky, stiff, or crunchy feeling
plus, send them home with at-home repair
We know that healthy hair gets the best salon results. Encourage your clients to use the leave-in molecular repair hair mask for continued repair at home, so their results last longer on stronger hair. When they return for their next appointment, they’ll arrive with the healthiest canvas for their next transformation.