Advanced science is shaping our daily lives, but the reaches of its transformative powers haven’t always been reflected in the hair industry. Traditional cosmetic chemistry has dominated the market, leading to multi-step routines that merely mask hair concerns and deliver temporary results. This can be frustrating on many levels for both hair pros and consumers who find themselves tackling the same issues repeatedly without much luck. It also promotes a cycle of product overuse that often does hair more harm than good. 

We knew there had to be a better way, and so we founded K18. Drawing inspiration from nature and the endless possibilities of biotech, we delved–and continue to dive– deep into hair biology and cutting-edge biotech to find real and lasting solutions to hair’s biggest challenges. 

Through this we discovered what hair actually needs to be healthy (hint: it’s molecular repair), and created a revolutionary biomimetic peptide called K18PEPTIDE™ that reverses damage on all hair types on the molecular level—where all hair is the same. Because of this, everyone can use it, no matter their hair type.

Fearless in our challenge of the status quo, we continue to utilize biotech to create formulas that are tightly edited, purposeful, and clinically proven. Put simply: they work. Our mission is to empower people to unlock their hair’s fullest expression by using fewer products (yes, really). 

We’re also here to debunk some common hair myths, and reset industry standards with our definition of healthy hair through molecular repair. Read on for more details:

all hair is the same*

*At the molecular level, the deepest layers of hair share the same fundamental keratin structure. These are responsible for hair’s core strength and elasticity, and can break when exposed to color, chemicals, and heat. Because of the shared structure, regardless of hair type or color, all hair requires the same treatment—molecular repair.

Enter K18PEPTIDE™. It effectively addresses damage by repairing hair in 4 minutes* on all hair types.

Wait, isn’t that what a bond builder does? Not exactly, but that leads us to our next important differentiator.

don’t call it a bond builder*

While *K18PEPTIDE™ reconnects broken disulfide bonds (like bond builders do), it also mends polypeptide keratin chains for comprehensive repair. Since multiple bonds make up the whole hair fiber puzzle, all bonds need to be restored in order to achieve stronger structure overall—so hair can withstand chemical damage, styling with hot tools, and more.

What *really* sets us apart from bond builders though is K18PEPTIDE™’s biomimetic nature. That means hair recognizes it as its own, allowing it to reach the deepest, molecular level and stick to hair for lasting repair, way beyond where bond builders ever could.

*does anything else repair this deep?

Like we said, *K18PEPTIDE™ reaches the deepest, molecular level of hair–past the outer cortex where bond builders work. Since it works at the innermost layers, water cannot wash away its results. That means the effects of our molecular repair breakthroughs are both instant and cumulative, and using them continuously will achieve impressive long-term results. 

In short, you don’t have to settle for temporary repair. With K18 molecular repair in your routine, no matter what your hair type, you can confidently explore your hair’s fullest expression without worrying about damage–today, tomorrow, or in the future. 

*k18hair.com/disclaimers