Lasting + progressive damage repair may sound too good to be true—especially with all the rinse-off products on the market. Is it magic? Nope. It’s science, baby.
Let’s dive in.
so, how do these results last?
Your client’s lasting molecular repair results come from our one-of-a-kind biomimetic K18PEPTIDE™. Biomimetic breaks down like this: bio (biology) + mimetic (mimicking). Our peptide mimics hair’s biology. It’s identical in structure to the protein building blocks in hair, so strands recognize it as their own. That means it’s able to deliver genuine hair renewal, restoring structure most similar to actual proteins, like keratin in hair before it’s damaged.
tell me more…
When we do things like bleach hair or expose it to other harsh chemicals + heat, the polypeptide chains in the innermost layers of your client’s hair break down and disconnect. Since these chains are responsible for their hair’s core strength + elasticity, this leaves you with weaker, dull, and lifeless hair to create on.
Our K18PEPTIDE™ works in a different way AND at a different place in the hair fiber than any other type of product or technology out there. Since it’s recognized as the real deal, our peptide is able to penetrate deep into the hair fibers and reach allll the way to the innermost layers of hair. A molecular level so deep, that rewetting or washing your client’s hair won’t impact reconnection vs. traditional masks that sit on the surface of hair and easily rinse away at the shampoo bowl.
Our peptide works like this:
After repairing multiple broken bonds and restoring disconnected polypeptide chains, hair strength is reinforced across the length AND width of hair in just 4 minutes. Cool.
and it’s even better over time
These healthy hair results don’t just last, they get BETTER with every use. Yep, our molecular repair technology delivers progressive results that rebuild hair strength with every application. Layering molecular repair in the salon will reverse damage at multiple points during your service. At home, your clients can use the K18 mask for 4-6 washes post-service for results that get better with continued use.
But if these results last, why do you need to keep using molecular repair? Here’s the thing, damage is ongoing—and everywhere. From the environment to your client’s expression routine, just having hair sets them up for damage. That’s why we recommend continued use of the K18 leave-in molecular repair mask so their repair stays ongoing too.
Now nothing—not even hair damage—can get in the way of your expression.
See ya soon for more FUNdamentals.
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