FUNdamentals 36: What’s multi-level frizz control?
You know what's FUN-damental? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18. Read MoreWe’re into products that go the distance. Why choose between instant results or long-term damage control on your clients? With our molecular repair hair oil, you can have it all.
Let’s break down how our hair oil fights frizz on multiple levels.
it starts with the cuticle
The outermost layer of the hair fiber acts like a shield to moisture and other environmental elements. When hair gets damaged from things like brushing, heat, and chemical services, the cuticle barrier becomes compromised. This makes it easier for hair to take in moisture and exposes the inner layers to more damage.
Our oil fights frizz past the cuticle layer—reinforcing that protective barrier to prevent excess moisture or damage. Thanks to powerhouse ingredients like sunflower oil, hemisqualane + squalane, our weightless oil delivers immediate shine and smoothness.
about those inner layers…
Hair damage is everywhere, and is a culprit behind deep frizz. Most oils don’t reach the innermost layers, delivering superficial results. Our K18PEPTIDE™-powered oil reverses frizz-causing damage, restoring holistic strength and elasticity to prevent frizz long-term.
Instead of covering up the problem, we’re getting to the heart of frizz with multi-bond repair. By bolstering your client’s hair from the inside, you’re creating a stronger overall structure for less frizz. Oh yeah.
lasting damage repair—from the inside out
Tackling frizz holistically means you’re addressing the frizz you can and can’t see. Even after bleach + color, chemical services, and heat damage, your clients can snag 24-HR frizz control* and clinically proven damage repair* with just 1-3 drops. Yup, science-powered shine has frizz, handled.
See ya soon for more FUNdamentals.
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