How To Get Your Clients Started with K18
Introducing your clients to K18 at the salon—and at home. Read MoreWhen your clients come in with their hair goals, it can feel like a mission to make their dreams a reality—while also protecting their hair health. With K18 in your services and their at-home routine, boundless expression is possible. Here’s how to get your clients started with K18 in the salon, and send in their maintenance routine at home.
Armed with the patented K18PEPTIDE™, the biomimetic molecule found within K18’s molecular repair products, you can reverse damage in just 4 minutes. This biotech breakthrough helps restore multiple broken bonds at the innermost layers of hair, a revolutionary approach to hair damage. One application of K18 molecular repair delivers lasting + durable damage repair for all hair types.
K18 in the salon
Damage happens every day, so repairing hair damage can help you take your services further on a stronger canvas. Stylists like K18 Educator + PRO stylist Alifia are able to make their clients hair goals a reality, even when faced with previous damage. Watch to see why successful services start with clean, healthy hair—powered by K18.
Using K18REPAIR™ in the salon is key to setting your clients up for success. This 3-step system creates the cleanest, healthiest canvas throughout the service. It starts with the K18 PEPTIDE PREP™ pro chelating hair complex to reduce 7 types of metal + mineral buildup in 4 minutes*. Then comes in the K18REPAIR™, which boasts the professional molecular repair hair mist—a lightweight mist that fortifies hair pre-service, restoring up to 99% elasticity*—and the professional molecular repair hair mask, a cream-based, post-service mask that reverses damage from bleach* + color*, chemical services*, and heat* for immediate + progressive results*.
Now clients can feel more confident in walking out with their desired look, and their hair intact. Take K18 employee Maram Aoudi’s experience for example: K18’s Senior Director of Consumer Engagement. She had always dreamt of transitioning her dark brown hair to a more vibrant copper hue, despite warnings from stylists, as she shares in real people real results. It wasn’t until Aoudi’s stylist Amber Maynard tried K18 in her service, that she and her stylist felt confident enough to take the colorful leap.
After creating magic in the salon, hair maintenance at home ensures your clients’ hair looks and feels healthy long after their appointment. That’s where the K18 at home comes in. The damage repair starter set features a trio of damage and frizz-fighting products, offering a starter routine that clarifies 99% product buildup*, delivers healthier hair in 4 minutes*, and reduces split ends*. Clients can start with the PEPTIDE PREP™ detox shampoo, “a deep cleanse that makes sure I’m getting that clean canvas,” according to Aoudi. The award-winning leave-in molecular repair hair mask reverses damage in 4 minutes, then the breakthrough molecular repair hair oil gives clients like Aoudi “that heat protection and frizz control.”
Using and recommending a system you can trust will help build clients’ confidence and open them up to a new world of expression, like making the hair color change of their dreams.
“Now that I’ve been using K18, I feel really confident going into a salon and asking a stylist for what I want,” shares Aoudi. “In the past, I would often ask for different hair colors, and stylists would be a bit nervous—because my hair is so naturally dark—about that big transition and how it would affect my hair health. But I’ve been able to transition my hair to this beautiful copper, which I would have never imagined.”
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