How Fortification + Repair Are Different (And Why You Need Both!)
What these terms mean and how K18REPAIR™ delivers both for healthier hair through every transformation.The Science of Heat Protection by Oil
How hot tools impact hair on the molecular level, the role of lipids, and the surprising way to prevent damage with biotech.The Truth Behind Tangles
Plus, the science-backed routine for smooth hair inside + out.How to Fight Frizz From Within
Discover the root cause deep inside hair and the proven molecular repair solution.What Is Optimal Hair Hydration?
The surprising science behind hair’s moisture content and how it impacts dryness, frizz + dullness from within.Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...
Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....
You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...
As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...
Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...