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What does biology-first mean?

Decoding the science behind our proprietary peptide–and tagline.

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You’ve likely seen the words “biology-first” and “biomimetic” associated with K18. But what do these terms mean, and how do they relate to our patented K18PEPTIDE™? To truly grasp this relationship, we must start by taking a deep dive into the hair itself. 


A seemingly simple fiber, hair “is actually a remarkable structure produced through the biology of our scalp and hair follicles,” says Fraser Bell, K18’s Vice President of Advanced Research. “Around 100 different types of keratin proteins are laid down in the follicle, where they assemble to create the hierarchical sub-structures of the hair–including the more crystalline and strength-giving intermediate filaments that make up the cortical cells, or the tough and protective cuticle cells that surround the fiber core.” 


What does biology-first mean?

In short, hair is far more complex than it appears, and understanding its biology at the molecular level requires in-depth research. That’s why, before formulating and launching K18, we committed to studying each component of the hair–creating a hair repair technology that intentionally aligns with this biology-first philosophy. 


biology-first and biomimetics

The marriage between biology and biomimetics is the foundation of K18. Our patented K18PEPTIDE™—found in products like the K18 Leave-In Molecular Repair Hair Mask and the award-winning K18 Molecular Repair Hair Oil—provides a durable, long-lasting solution to hair damage. We developed this active by using biomimetics, the practice of mimicking nature. In this case, the K18PEPTIDE™ mimics the natural structure of keratin building blocks, prompting the hair to recognize it as a natural part of its biology.

“Our ‘biology-first’ approach means that whenever we identify a haircare problem to be solved, we look to how nature solves similar problems and how biological systems and processes address these,” says Bell. “We understand the complexity of the biology of hair and how the products or chemical services used impact it, and we derive biology-led solutions to create functional actives and materials that can be incorporated into our products to protect and repair and improve the condition of the hair.”

What does biology-first mean?

K18 vs other haircare brands

Every claim K18 makes is backed by years of research, clinical studies, and anecdotal data.

Unlike other haircare brands that rely on traditional cosmetic chemistry and bond building techniques for temporary fixes, we use our patented K18PEPTIDE™ active to power our tightly curated collection of haircare products. 


The result? Stronger, healthier hair care that works fast—and delivers real, lasting effects.



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full-size leave-in molecular repair hair mask
4.9
Rated 4.9 out of 5 stars
1,782 Reviews
Retail size of our 4-minute leave-in treatment to reverse hair damage
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molecular repair hair oil
4.8
Rated 4.8 out of 5 stars
339 Reviews
Weightless oil that strengthens, repairs damage + reduces frizz
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Pro Distribution Partners

Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Paramount Beauty Supply
USA
Salon Services Pro
USA
Salon Service Group
USA
Salonwax Pro
USA
Premier Beauty Supply
USA
Launching Soon
Ozdare - Australia
AU
 
Launching Soon
American Crew Ltd. - New Zealand
NZ
 
Launching Soon
PlayGround - Hong Kong
HK
 
Launching Soon
Session Map - Sweden
SE
 
Launching Soon
Cyprus
CY
 
Launching Soon
Belgium
BE
 
Coming Early 2021
Canada
CA
 
Coming Early 2021
Czech Republic
CZ
 
Coming Early 2021
Finland
FI
 
Coming Early 2021
France
FR
 
Coming Early 2021
Germany
DE
 
Coming Early 2021
Ireland
IR
 
Coming Early 2021
Italy
IT
 
Coming Early 2021
Netherlands
NL
 
Coming Early 2021
Norway
NO
 
Coming Early 2021
Singapore
SG
 
Coming Early 2021
Taiwan
TW
 
Coming Early 2021
UK
UK
 
Coming Early 2021
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