Before we chat about the future of haircare, it’s important to understand where we came from. The history of haircare remained pretty much the same until recently. Traditional cosmetic chemistry was the hair world’s answer to damage. These were products that worked by covering up damage or improving the look + feel of hair on the outside instead of correcting the cause of damage on the inside.  And because these products don’t address the bigger problem (read: damage) much deeper in the hair, stylists + clients had to use A LOT of them.  

Instead of building our brand on the beliefs of the past, we used biotech to develop our formulas. With an understanding of hair’s biology—and what truly makes hair healthy + strong—we can deliver better results with less product, resources, energy, and waste.  

And the thing that’s so cool about this peptide is that it’s biomimetic. Say it with us, bio-mim-et-ic. Which is a fancy way of saying it mimics hair’s biology, so it remains in the hair and won’t wash out. This is the key to how our molecular repair really changed things up in the hair industry. It works in a different way AND at a different place in the hair fiber than any other type of product or technology on the market. Not to brag, we’re just big on scientific breakthroughs.  

This is the key: true damage repair has to come from the inside out. At the inner-most layers of hair are the polypeptide chains which are responsible for hair’s core strength and elasticity. When we do things like bleach our hair or expose it to other harsh chemicals + heat, those chains break down and disconnect leaving clients with weakened, dull, lifeless hair.  

Our peptide can penetrate past the hair cuticle to reach these damage sites at the inner-most layers and reconnect the broken chains to renew strength + elasticity in just 4 minutes. And because we work at the molecular level, where all hair is identical, it truly works on every hair type and with every salon service.  

Another cool science side effect is because of that reconnection along the length of hair (at the polypeptide chain level), disulfide bonds are also reconnected along the width of hair. Disulfide bonds might sound familiar because that’s what bond builders address. So we’ve got you covered there AND along the length to reinforce strength at 2 critical points of hair.