The holiday season is here, and with it comes a golden opportunity to not only strengthen your relationships with clients but also increase your retail sales and set yourself up for success well beyond the holidays. Ready to take your merchandising game to the next level?
Let’s dive in with this easy-to-follow seasonal guide.
create gifting opportunities
The holidays are the perfect time to boost your revenue. Not every client buys retail products—especially those with shorter hair—but this can be an opportunity to pitch holiday gift sets, even if they aren’t shopping for themselves. Our holiday kits make for the ideal gift for their loved ones, and offer you the chance to upsell multiple items at a profitable markup. You can even suggest they split a set into smaller pieces for stocking stuffers, goody bags, or table takeaways–maximizing value to your clients.
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To make holiday shopping easier for clients, we created an extra special, limited-edition next level hair repair set. This peptide-powered pack features K18’s breakthrough molecular repair mask, restorative oil + award-winning detox shampoo, which is intentionally designed to clarify up to 99% of product buildup* and reverse damage on a molecular level, (where all hair is the same), for strength, softness, smoothness + bounce for all hair types.
Amber Thorne, K18’s Director of Education, Design, and Development, shares why this set is a must-have. “Everyone washes their hair, so it's a guaranteed gift that they're going to use–and it's the ultimate surprise because you don't have to ask them a thing.”
Beyond physical products, you can also sell service packages for the holidays–like a year of K18REPAIR™ service add-ons at a discount, or as a gift package to share with a loved one. You can calculate your potential profit for these here.
retain clients with take-home gifts
During the holiday season, budgets can be tighter for some clients, but there’s a simple way to stand out—by giving a retail gift at the end of each service. Historically, K18 PROs have seen improved client retention by offering this thoughtful gesture, and it helps keep you top of mind as they continue their haircare routine at home.
Our K18 client mask pack is designed exactly for this moment, and is sure to make clients feel special. Containing five trial-sized molecular repair masks, it’s the ultimate way to help clients experience the power of K18 at home, in tandem with encouraging them to return for a full-size mask purchase at their next salon visit. Plus, keeping their hair healthy between appointments makes their next service easier, better, and faster for you. It’s a win-win!
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optimize visual merchandising
As a salon professional, you know that the look and feel of your space matters–and an eye-catching holiday retail space can literally stop people in their tracks. But, sometimes, it can be hard to look at your space with fresh eyes and think critically of it. So, here’s a quick exercise:
Step outside, and walk through your salon space as a client. Take a glance at your retail space. What catches your eye? What looks too busy? What needs more excitement? You can encourage interaction with product testers, signs to ask you questions, or even before-and-after photos to catch attention. All of these small touches can jazz up your merchandising area with minimal effort.
Pro Tip: Don’t overlook cohesiveness. Mixing packaging from different brands can feel jarring. Instead, aim for a balanced, harmonious display. K18’s holiday kits are a perfect example. Featuring a vibrant, gradient design that complements any display, they also tell a story—our molecular view of crystal formations from amino acids (that make up the K18PEPTIDE™) by artist Tracy Debenport.
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