We’re intentional in everything we do, and our pH-optimized shampoos are no exception. They’re engineered with just 18 ingredients for your best clean (read: no fillers). 

Curious about what’s in these bottles—and what isn’t? Let’s dive right in. 

Making sense of an ingredient list can get confusing. Don’t worry, we got you. Check out these tips to help uncover what’s in your beauty products:

• Find the ingredient list on the back of the product or its outer package.
• Ingredients are listed from highest to the lowest concentration—don’t worry if any actives are at the bottom, some only need a low concentration to work.
• Don’t let science-y sounding words scare you, it might be the formal name for a familiar ingredient (ex: sodium ascorbyl phosphate = vitamin C)

And while we always want to arm you with the knowledge to navigate the hair world on your own, we can help you decode our new shampoos to get you familiar with what to look for.  

Here’s a breakdown of our detox shampoo:

See, it’s not too overwhelming once you know what to look for. So, what powers our DAMAGE SHIELD pH protective shampoo?