No son solo las transformaciones que ocurren en su silla: ayudar a los clientes a recrear la apariencia por sí mismos hará que vuelvan (y aumentará sus ventas minoristas).
Sending clients home with the right product recommendations is an extension of your expertise, building their trust and increasing your revenue. AirWash™ dry shampoo and AstroLift™ reparative volume spray are two of our favorites to retail and recommend to help clients maintain their style and hair health between appointments.
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Whether you're dealing with gym-goers trying to skip a wash or volume enthusiasts who want gravity-defying bounce, these two products are musts for everyone’s top shelf.
“They’re not just finishing products,” says Amber Thorne, Director of Education Design and Development at K18. “They’re styling essentials that elevate any look—and they give your clients a routine they can always rely on.”
Keep reading for our top PRO tips for recommending them to your clients.
AirWash™ dry shampoo: the ultimate weightless refresh
Let’s be real: between workouts, work, and socializing, not every client has the time (or desire) to shampoo as frequently as daily life requires. But actually, when it comes to preserving color services this approach is in their best interest. That’s where AirWash™ comes in—a dry shampoo that’s not about masking odor + oil, but eliminating them.
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Point out to your clients that this isn’t their average powdery dry shampoo that leaves buildup behind. AirWash™ is a lightweight, non-aerosol formula that instantly refreshes, traps + eliminates odor-causing molecules, controls oil, and keeps working for up to 3 days*.
AstroLift™ reparative volume spray is a blowout in a bottle
Powered by K18 patented biotech, AstroLift™ reverses bounce-depleting damage while delivering touchable, movable, natural volume that lasts up to 2 days*.
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Recommend AstroLift™ to clients who want that just-left-the-salon feeling that lasts for days after their appointment as a way to extend or recreate a blowout. It is also ideal for those with fine, aging, or breakage-prone hair craving crunch-free lift and reparative benefits in one simple step.
“It’s perfect for clients who want to maintain their look or experiment with volume at home. My advice to stylists? Work it into your finishing routine—spray it on, blow-dry a section, and let them feel the lift and softness. That hands-on moment builds trust and sparks the ‘I need this’ reaction,” says Amber.
boosting retail sales without the hard sell
The key to giving your clients a routine they can stick to at home is starting with education.
During their appointment, naturally inquire about their hair challenges and styling regimen. Maybe they struggle with greasy roots midweek, or wish their blowouts lasted longer. Tailor your pitch to their needs.
Then, showcase the products in action. A quick spray of AirWash™ post-cut to refresh their style or AstroLift™ to lock in volume, turns a service into a teachable moment.
Finish by handing them the bottle with a casual, “This is what I used to get that look—it’s perfect for keeping it up at home.” Confidence, not pushiness, seals the deal.
By sending clients home with these, you’re not only elevating their hair game but also cementing your role as their go-to stylist. So, stock up, demo them, and watch your retail sales (and client loyalty) soar. After all, great hair doesn’t end at the salon door—and neither should your impact.
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