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What does biology-first mean?

Decoding the science behind our proprietary peptide–and tagline.

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You’ve likely seen the words “biology-first” and “biomimetic” associated with K18. But what do these terms mean, and how do they relate to our patented K18PEPTIDE™? To truly grasp this relationship, we must start by taking a deep dive into the hair itself. 


A seemingly simple fiber, hair “is actually a remarkable structure produced through the biology of our scalp and hair follicles,” says Fraser Bell, K18’s Vice President of Advanced Research. “Around 100 different types of keratin proteins are laid down in the follicle, where they assemble to create the hierarchical sub-structures of the hair–including the more crystalline and strength-giving intermediate filaments that make up the cortical cells, or the tough and protective cuticle cells that surround the fiber core.” 


What does biology-first mean?

In short, hair is far more complex than it appears, and understanding its biology at the molecular level requires in-depth research. That’s why, before formulating and launching K18, we committed to studying each component of the hair–creating a hair repair technology that intentionally aligns with this biology-first philosophy. 


biology-first and biomimetics

The marriage between biology and biomimetics is the foundation of K18. Our patented K18PEPTIDE™—found in products like the K18 Leave-In Molecular Repair Hair Mask and the award-winning K18 Molecular Repair Hair Oil—provides a durable, long-lasting solution to hair damage. We developed this active by using biomimetics, the practice of mimicking nature. In this case, the K18PEPTIDE™ mimics the natural structure of keratin building blocks, prompting the hair to recognize it as a natural part of its biology.

“Our ‘biology-first’ approach means that whenever we identify a haircare problem to be solved, we look to how nature solves similar problems and how biological systems and processes address these,” says Bell. “We understand the complexity of the biology of hair and how the products or chemical services used impact it, and we derive biology-led solutions to create functional actives and materials that can be incorporated into our products to protect and repair and improve the condition of the hair.”

What does biology-first mean?

K18 vs other haircare brands

Every claim K18 makes is backed by years of research, clinical studies, and anecdotal data.

Unlike other haircare brands that rely on traditional cosmetic chemistry and bond building techniques for temporary fixes, we use our patented K18PEPTIDE™ active to power our tightly curated collection of haircare products. 


The result? Stronger, healthier hair care that works fast—and delivers real, lasting effects.



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Aceite sin peso que fortalece, repara daños y reduce el encrespamiento
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Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Suministro de belleza primordial
EE.UU
Servicios de salón Pro
EE.UU
Grupo de servicio de salón
EE.UU
Sweis Inc
EE.UU
Activos líquidos
EE.UU
cera de salón profesional
EE.UU
Suministro de belleza de primer nivel
EE.UU
Lanzando pronto
Almacén.5 - Escocia
CAROLINA DEL SUR
Ozdare - Australia
Australia
 
Lanzando pronto
American Crew Ltd. - Nueva Zelanda
Nueva Zelanda
 
Lanzando pronto
Zona de juegos - Hong Kong
Hong Kong
 
Lanzando pronto
Sesión Mapa - Suecia
SE
 
Lanzando pronto
Chipre
CY
 
Lanzando pronto
Bélgica
SER
 
Disponible a principios de 2021
Canada
California
 
Disponible a principios de 2021
República Checa
CZ
 
Disponible a principios de 2021
Finlandia
FI
 
Disponible a principios de 2021
Francia
FR
 
Disponible a principios de 2021
Alemania
Delaware
 
Disponible a principios de 2021
Irlanda
infrarrojos
 
Disponible a principios de 2021
Italia
ÉL
 
Disponible a principios de 2021
Países Bajos
Países Bajos
 
Disponible a principios de 2021
Noruega
NO
 
Disponible a principios de 2021
Singapur
SG
 
Disponible a principios de 2021
Taiwan
TW
 
Disponible a principios de 2021
Reino Unido
Reino Unido
 
Disponible a principios de 2021
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