We asked our Director of Education and Sales at K18 what everyone should know before committing to a bleaching service. Jordan says, “Even when being careful and using the best products possible, bleach can and will damage the hair. It’s important to go to an experienced stylist who can minimize this damage through the use of good judgement and K18.” 

“It’s also high maintenance! I cannot stress this enough. If you want to maintain platinum hair especially when looking at bleach and tones, you have to be ready and willing to visit your stylist every 4-6 weeks. If hair goes beyond that point, you run the risk of hot roots and also make it much more difficult for your stylist.”

K18 was created for this exact reason. We wanted anyone to be able to achieve any hair color and do it in one appointment, without the crazy hair damage that typically comes with these kinds of services. Our patented K18Peptide ™ is clinically proven to reverse damage from bleaching, chemical services, and heat in just 4 minutes. 

With just one salon treatment hair is restored to 91% original strength and 94% original elasticity. 

“When we lighten hair and then use K18, it restores the hair so it has movement and life to it,” says Christine Thompson, Co-Owner of Spoke & Weal in Los Angeles.

The result is strong, smooth, bouncy hair that feels like new. The more damaged your hair, the more impressive the results. Bring on the bleach. Just don’t forget K18.